London agency 18 Feet & Rising is an independent SME specialising in creative advertising. Founded just six years ago, it soon became a Top 30 London agency.

In 2018, the agency became known as And Rising.

As new ideas are the cornerstone of the agency’s business success, in 2015, it became interested in the potential correlation between mindfulness, working memory capacity and creativity.

The researchers discovered significant increases in context-sensitive working memory capacity after training was completed. 

Participants reported greater focus and the ability to be more open minded – two key ingredients of creativity.

These results confirmed the researcher’s’ hypotheses that mindfulness increases working memory capacity and by proxy that employees would feel an uplift in both their creativity (better ideas) and their productivity (more ideas).

Data also demonstrated that mindfulness training increased employees' overall positivity. During and following training, employees reported that they felt less stressed, happier, and able to have fresh ideas more quickly and easily. 

They also felt more focussed in developing and delivering new ideas. 

The agency continues to practice daily in what it calls ‘Club Med’ at 5pm every day.